Tip: #376 The Easiest Appointments You’ll Ever Get

Joe, the customer, finds your website and uses the contact form to ask a question. If your shop is typical, the completed form will collect dust for hours, days, weeks, or eternally. Believe it or not, this is SOP in most shops today. But Joe filled out forms for several other shops since he had seen this movie before. Where did Joe go? One, maybe two, shops replied to him within minutes. That’s why he is in their bay and not yours. All you need to do is respond promptly. Even if it’s to tell Joe, you will check and get back to him soon. When you convince yourself and your staff to treat all forms of customer contact like a ringing phone, your car count will increase.

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