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#309 Why Customers Avoid the Appointment Form on Your Website

Some of the best customers love the idea of making their appointment online, yet they don’t do it. They tried it a few times, and when they arrived planning to sign and go, the shop had transferred almost nothing to the RO, so the customer had to repeat the process from scratch. Customer info, car info, services requested, symptoms – everything. Not just reviewing the appointment form, but like it never happened. If you are not going to tend to your website, take it down and save your money. As Witt always says: “Why spend money to p— off your customers. You can do that for free!”

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