#318 How to Write a Fantastic Help Wanted Ad

I am a tech or advisor looking to work at the best shop in town. Your help wanted ad looks pretty much like all the others. Ho-hum. Yet, most shop owners can go on for a while telling me why their shop is the best. That should be your ad. “If you want to work at the best shop in town, you want to work here. It’s not even close. Here’s why.”

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