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#337 Why Most Customer Surveys are a Waste of Time

Many surveys aim to get positive (often misleading) results, and most have replies that do not match the customer’s actual thinking. Usually, customer surveys are way too long.

To get great feedback that you can use, pose three to five questions, each with an open field to enter a reply. It will take you longer to review the results; however, the information you receive will be more valuable.

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