#303 Direct Mail is Fading Away, Right?

After all, everything is going digital, which means many once-packed mailboxes have become echo chambers unless they have that one piece of direct mail. The one from you. “Someone sent something to me. I may as well look at it. Who sent it? What is it about?” Dust off that old direct mail special, spruce it up, and give it a try. It could be the boost you need right now.