#15 Can You Afford That New Marketing Idea?

Most shops have an advertising line on their statement where dozens of items are lumped all together. Take a few minutes to list each item separately along with a few details and the annual costs. This will greatly help in controlling spending and allow you to quickly see whether you can afford to add something new and where you may need to cut.

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Mail Shark is a direct mail marketing company that develops direct mail solutions for auto repair shops and more. Unlike other direct mail companies, we are…