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  • ronhaugen

    Member
    November 16, 2011 at 11:07 pm in reply to: Survey – Your Shop Budget for 2012

    Will be completed this month.

  • ronhaugen

    Member
    November 16, 2011 at 11:06 pm in reply to: Survey – Parts Gross Profit

    55 to 60% for all. I’m not understanding the issue with dealer parts, we too use a lot of them. Set your parts sale price based off of cost and move on.

  • ronhaugen

    Member
    October 29, 2011 at 7:26 pm in reply to: Survey – Internet Reviews for your Shop

    I check the reviews weekly as well as test all of our internet marketing, website, etc. to make sure it all functions as designed.

    We have 58 reivews on Google and hundreds on many other sites. I focus mainly on Google as that is where the bulk of people are. Rarely will someone go to a directory site to find something.

    Great tip Jennifer, Google Alerts will assist in keeping tabs on internet mentions of you. It doesn’t catch everything, but can sure help.

  • ronhaugen

    Member
    October 28, 2011 at 7:25 pm in reply to: Survey – Internet Marketing vs. Traditional

    80% internet

    20% traditional

    I will likely go to 90/10 next year.

  • ronhaugen

    Member
    October 3, 2011 at 9:51 pm in reply to: Biggest Expense Hole?

    Gave the yellow pages the boot = $14,400 a year savings.

  • ronhaugen

    Member
    June 23, 2011 at 3:29 pm in reply to: Anyone signed up to share maintenance information with Carfax?

    We have been doing it for over a year now. It has yielded 2 new customers who purchased vehicles we had serviced for a prior owner. Not a “silver bullet” marketing piece, but worth doing with a cost of zero.

  • ronhaugen

    Member
    June 7, 2011 at 6:58 pm in reply to: Anyone useing demandforce.com

    We have used them for a year and a half. It has worked flawless. If you have computer savy customers, the service reminders, follow ups, and scheduler are great. 40% of our appointments are scheduled online, many as a result of the reminders. They will do a free demo for you.

  • ronhaugen

    Member
    March 29, 2011 at 12:00 am in reply to: Demandforce

    I have been using it for about 18 months. Works very well. I would recommend it. The easiest way to get the S/A to remember to ask for email address is to spiff them. We pay $2.00 for each new one they get. I view it as buying a list of people who want to hear from you. Let me know if you have any specific ?’s on it.