I check the reviews weekly as well as test all of our internet marketing, website, etc. to make sure it all functions as designed.
We have 58 reivews on Google and hundreds on many other sites. I focus mainly on Google as that is where the bulk of people are. Rarely will someone go to a directory site to find something.
Great tip Jennifer,…[Read more]
RonHaugen replied to the topic Anyone signed up to share maintenance information with Carfax? in the forum Marketing For Auto Repair Shops 7 years, 3 months ago
We have been doing it for over a year now. It has yielded 2 new customers who purchased vehicles we had serviced for a prior owner. Not a “silver bullet” marketing piece, but worth doing with a cost of zero.
We have used them for a year and a half. It has worked flawless. If you have computer savy customers, the service reminders, follow ups, and scheduler are great. 40% of our appointments are scheduled online, many as a result of the reminders. They will do a free demo for you.
RonHaugen replied to the topic Demandforce in the forum Marketing For Auto Repair Shops | Auto Repair Marketing Ideas Online 7 years, 6 months ago
I have been using it for about 18 months. Works very well. I would recommend it. The easiest way to get the S/A to remember to ask for email address is to spiff them. We pay $2.00 for each new one they get. I view it as buying a list of people who want to hear from you. Let me know if you have any specific ?’s on it.
We have used it for 4 years. The product was designed by eAuto Club and Mitchell resells it. The latest version 9.0, is much improved with the addition of some marketing capabilities, as well as a tab on your Mitchell screen that takes you directly to the page. All info now resides on your system, not their servers. We really like it.
RonHaugen replied to the topic Sales Survey for February 2009, How was Business For You? in the forum Everything Else 9 years, 7 months ago
Up 6% in sales. GP and Net were both up over last year.
We have three Clean Burn units. The first one we purchased 11 years ago and the only repair on it was to have the burner head rebuilt once. We perform the maintenance and cleaning ourselves. If adjusted and set up properly the maintenance is minimal, usually just an annual cleaning. The last one we purchased about a year and a half ago when we…[Read more]
We pay 10 to 12 percent of Gross Profit to the advisor. Went to this 5 years ago and it has worked very well. The percentage is on a sliding scale based on the actual GP percentage. 12% is the max percentage,and it comes into play if GP is over 60%.
First we need to look at WHY a tech is moonlighting. If it is because he NEEDS to, to survive, then it is most likely an employer issue. A technician needs to earn enough pay to live well and support their family. If they are always struggeling, look at why. If the pay rate is low or business is slow, that is management’s problem. Most good techs…[Read more]