Free Sample Tip from the Premium Member area
5 characteristics of an exceptional customer area:
It has a consistent theme.
It has a focal point.
Less is best.
Car service related things are subtle or not there at all.
It is professionally designed – hire a pro.
Yes, it will take square footage – which most shops have one way or another if they are a bit creative. Yes, it will take money – and it may end up being the best “equipment / remodeling” ROI you’ve ever experienced
Bonus point #6–it is separate and alone from the front desk. This makes it quiet and serene for those who wait. They don’t have to listen to potentially difficult phone calls or customers. In addition, customers don’t have to be concerned about sharing information in front of strangers. You may not get all the information you need if prying ears are present.
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