Survey – New Customer Percentage

[herbjohn]

10-15%

[Alan Ollie]

20-25%

[davesgarage]

Administrator wrote:

> What percent of your RO’s are first time customers?

>

> _____ Less than 5%

>

> _____ 5-10%

>

> _XXX_ 10-15%

>

> _____ 15-20%

>

> _____ 20-25%

>

> _____ 25-30%

>

> _____ More than 30%

[rhopp]

_X__ 15-20%

19% Avg for 2010

[Tom]

This is yet one more reason why we moved.

Before move, 11%

Since move, 16%

Last month, 20%

We’d like to average 20-25.

[cornerstone]

The last 3 months right at 30% due to better ranking on google maps on the internet.I fully filled out my profile and paid the $25 a month to google to high lite my listing, and getting my customers to write reviews online.Before that about 20% new customers.

[Larry Moore]

first time – 21-30%

Most from internet

[Gary Keyes AMAM]

What type of marketing are you doing at the new location, and is it different than what you were doing before ?

[Tom]

Gary Keyes wrote:

> What type of marketing are you doing at the new location, and is it different than what you were doing before ?

Gary:

It is quite different…here are the highlights:

-LED reader sign on a busy road on a high pole.

-Very nice looking facility…especially the customer lounge (drinks bar, HDTV, wireless, fireplace, etc.)…scroll down this page: http://www.autocentricrepair.com/about-us.htm

-Greatly increased emphasis on email…both getting addresses and marketing with email.

-Concentration on being extremely customer friendly. A shop owner I know in your state goes way out of his way to make sure that NO ONE ever leaves unhappy…even the deadbeats and worst losers…and it works nicely for him.

I gotta remember to stop at your shop…I’ll be doing classes at Disney for MACS and AVI in January. Make sure you sign up!

[Tom]

Larry Moore wrote:

> first time – 21-30%

> Most from internet

That’s a lot from the net, Larry. If you could give more detail, that would be great!

Thanks