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SA benchmarks
I have a new question for all those who have had advisors over the years:
What is a good benchmark for total maximum and average sales per month for an experienced, well paid SA/SM with the following responsibilities:
-Be the one to answer phones and book appointments.
-Write all R/O’s and type all estimates for 3 techs with 5 bays
-Sell all the jobs
-Source and order all parts
-Manage parts returns
-Dispatch all work orders
-Maintain a great level of customer service
-Handle customer disputes
-Open and close the shop
-Make coffee
-other misc. small duties
In other words, assuming the business is there, they are paid well and are competent, what’s the max and average sales that can be expected of them with these responsibilities before they become overwhelmed and customer service quality declines? How many hours would the SA work on average to do these #’S?
I know it varies by shop but I’m trying to develop a target for the line between maxed out and spread too thin.
Thanks,
Jason
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6 Replies
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Our service advisor and service manager both can sell up to $65k per month and be fine. We also have a counter person who can sell $15-20k.
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we base our sa pay on profit, we have 1.5 sa 4 techs 8 bays, he gets base of 474/week then 1.5% of profit on parts and labor, we strive for 50% gp on parts and 60% gp on labor, the amount of sales is dependant on car count and tech eff. should be able to do at least 60 to 65k per month
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Jason:
There are so many variables from shop to shop that it is hard to give some good numbers. One thing that does strike me is that for an SA to do an exceptional job, that list may be a bit much.
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This may spawn a whole different conversation but I would love to hear
suggestions about handling that list and maintaining great service,
are others hiring gs or reception types to help out or is it better to
have extra advisers. I get that its too much and have tried to
accomplish it too and its true that service declines as you over task.
Works fine when your slow but when your busy things start breaking
down and seems getting money in the bank should trump the chores list.
thoughts?
oh, and to contribute to the original thread content, i would say in
the 60s is reasonable for a good adviser while maintaining some of
that list from what i have seen
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Jamie Crutcher wrote:
> This may spawn a whole different conversation but I would love to hear
> suggestions about handling that list and maintaining great service,
> are others hiring gs or reception types to help out or is it better to
> have extra advisers. I get that its too much and have tried to
> accomplish it too and its true that service declines as you over task.
Every task needs to be assigned and scheduled if you want to make sure they get handled.
Doing so will also show what is too much for one person, uneven duties, etc.
Most shops have too few “non-techs” to support the techs…which leads to a host of issues.
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My guys are spoiled. 2 SR 4 techs 1 Parts person She does marketing and
website link building,Mailers. 1 car wash parts runner.
On a good month they can write $55k each .
We did $65k each a few times.
What stinks if i had the car count we can do $70k each
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