New Vs. Existing Customer Marketing
I am new to the forum here, and really excited to have found this site. I have read a ton of posts from some really smart shop owners and I love to see more and more smart business professionals in this industry.
The other day I saw a post asking which type of advertising you favor; Traditional, or internet.
That got me wondering, how is your marketing split in a different way.
What percentage split (in dollars) would you say you spend on New customer acquisition, vs. Existing customer marketing.
Looking forward to seeing some great responses.