I have been using Moe’s for years Lowell’s Bluegrass Automotive then for my son’s business, Brian’s Bluegrass automotive and find him highly reliable. When you call, you talk to the owner.
Please don’t take this wrong. If you think you might need this protection you might take a closer look at the operation of your shop.
In 29 years in business (the last 13 averaged over $1,000,000 in sales) I could count the number of “Bad” customers on one hand. That isn’t to say they didn’t walk in the door.
Having a customer sign their rights away doesn’t work and to attempt it…Read More
LowellNigoff replied to the topic What Does it Cost an Auto Repair Shop to do an Oil Change? in the forum Expense Control & Financial 4 years, 9 months ago
I also agree with Tom. I don’t think you have to make a profit on every job line on your invoice. Like or not there at lost leaders, those items where consumers a more cost conscience. Also, what percentage of your sales are oil change service (or whatever you want to call it). If you can justify dumping 5-10% of your gross into advertising you can surely cut your oil change price to get…Read More
LowellNigoff replied to the topic Tip #100 – How Much Time Am I Allowed? – Sample Tip from Premium Member's Area in the forum Employees 5 years, 1 month ago
In allotting time, testing and repair should be handled the same. If you assigned a vehicle to a tech saying this car it is hesitating and he came back to you in a short time and said I can fix car and it will take 1 1/2 hours. The first thing you would ask if what are you going to do? In diagnosing/testing the tech should be clear what he is going to do. Tech: “I am going to test drive…Read More
I learned about classical and operant conditioning while getting my degree in psychology many years ago. Beside the time clock and office meeting how might one use classical conditioning in the automotive service industry? Lowell Nigoff, Brian’s Bluegrass Automotive, Lexington, KY
We haven’t done this yet but I have some questions.
Many vehicles that come into your shop, for work, have had their lube service done somewhere else (quick lube, dealer, other shop). What if we took the information from the reminder sticker, saved it and sent the customer a timely service reminder (email, postcard, other) of our own?
Good idea/bad idea?
If you think this is a…Read More
I realize this might be a little slow in commenting but it is most important to measure and look for increases or decreases. The method one uses to measure is not as important. Lowell
In the past I have written personal thank you notes to those recommending our shop. Of course there is the need to poll all new customers about where they heard about you.
When I opened my shop in 1979 I had a personal mantra that “I would rather be working for $18 an hour then standing around for $24.” Tom, you are right on about the $100 labor “ceiling”.
Greetings Tom,I am not sure I understand. Are you saying an owner should be netting a minimum of 20% and as high as 25 to 35%? Lowell Nigoff
We all talk about our customer base but how do we define who
is a customer for measurement purposes. Unless your business consistently has too
many customers, this is an important figure to track.
To measure and compare I would suggest an easy method to define
who is a customer to be a person who has been to your shop 2 times in the last 12
months. This is an arbitrary definition but…Read More
LowellNigoff replied to the topic Marketing and Advertising for Repair Shops – Links, Ratings and Reviews in the forum Marketing For Auto Repair Shops 6 years, 9 months ago
IMO, 95% of your marketing should be done by your own company. For example if you follow your new customer source, you will, more then likely, find that the majority of your new customers come from referrals. Getting your customers to refer your shop to others is the trick. Lowell Nigoff
We would ask the customer what brought them in. Many time though a customer might say the internet, the phone book, etc. In these instances we would ask the for more details like why did you go to the internet…phone book. Many times they would answer that Joe Blow mentioned he is a customer and I looked in the PB or internet to find your number. We would track the responses and be able…Read More
LowellNigoff replied to the topic Quick $49 and $59 Quick lube oil changes with 27 point inspection in the forum Marketing For Auto Repair Shops 7 years, 10 months ago
You cannot take an average to the bank. For 30+ years we kept our lube, oil and filter changes below $30, most of the time at $19.95. Our costs were 2-3 times our charges for this service. We considered this to be, as called in marketing, a lost leader. Low priced lube service also served to keep our customers from going to other places. Because the loss of revenue is for marketing, you…Read More
LowellNigoff replied to the topic Integrating a Quick Lube into an already full shop in the forum Shop Design & Efficiency 7 years, 10 months ago
Techs usually do not like to do oil changes. We gave a bonus for each oil change in the way of “Tool Bucks”. These were printed, with my picture in the center, looking like a dollar bill. These could be exchanged on the tool truck and I would periodically reimburse the tool man. With a little imagination you can expense these making a win win for all. Although they still didn’t love to do…Read More