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  • Marketing ideas wanted

    Posted by Jeffrey on October 31, 2024 at 7:12 pm

    Looking for marketing input:
    We’re a brand-specific shop (JLR), so targeting potential clients is tricky. We need to reach a long-range/distance from the shop to reach our client base (our postcard campaign is set up to reach 30 miles from the shop).
    We’re already actively using FB marketing & Google AdWords, our web analytics look good (we have them reviewed at least once a year) for our site and search engine listings.
    Postcard campaigns work somewhat, but I’m interested in feedback for radio, billboard, and other options.
    Thanks.

    Craig replied 2 months, 3 weeks ago 5 Members · 4 Replies
  • 4 Replies
  • Tom

    Member
    November 1, 2024 at 4:40 pm

    1 With vehicles that unique, I would seek out an internet marketing genius who can make your shop the first company to appear when anyone searches JLR within 50 to 100 miles.

    2 An old-school thought might be some strategically placed billboards in areas where JLR are numerous.

    3 An off-the-wall idea might be the signs you see when walking through airports.

    Good luck! 🙂

  • andre remillard

    Member
    November 15, 2024 at 3:10 pm

    Try join a web site called Next Door. You can purchase/advertise in different zip codes and the cost is low. You get to connect at a personnel level and if your good the word of mouth and referrals are great.

  • Gary Keyes AMAM

    Member
    November 15, 2024 at 4:13 pm

    Depending on your needs and marketing budget I would recommend that you hire a professional marketing company to handle this. I can give you recommendations if you want.

  • Craig

    Member
    November 25, 2024 at 10:11 am

    Nextdoor is great for hyper local but you can also buy zip codes in your target area. Car clubs are a great way to network. We work on a lower car count and high ARO with a detailed focuses program for our clients. Deep reach to locate our target avatar clients has been very important pulling in clients from beyond 20 miles on a regular bases. We switched from an in house managed marketing to provider based system. We can provide recommendations as requested.

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