CustomerLinkPosted by Richard Zaagman on December 19, 2012 at 5:29 pm
Anyone else out there still using CustomerLink, especially if you first used Demandforce?
CL approached us again and we’re considering making a switch from DF to CL. Would like to connect with anyone that’s made this transition.
Most specifically, have any of you had any favorable results from their New Customer Acquisition program.
Owe CL a phone call the early part of next week, so your timely response is appreciated.
MemberDecember 25, 2012 at 11:13 pm
I have used customer link for 2yrs now, very happy with results, I
have never used demand force, last yr at Xmas I had 7% return on
MemberDecember 26, 2012 at 12:46 pm
We use CL since 1998 and the customer response is steady with the ussual seasonal ripples. We never tried there new customer Aquisition program due the expense of Mailings per card. We use CL for all our customer communication (approx. a buko per card) and MM for our prospect mailings (less then half the price) which allows us to double the market saturation. New customers get automaticly mailed thru CL after database update. However, the last 9 month we experienced a decline in responses from MM as well as CL, posible market uncertenties which should correct it self over the next 12 month.
MemberDecember 26, 2012 at 2:02 pm
We have been using Customer link for over 2years-we are very happy with it. I recently thought of changing to demand force to up my game in social media but when I called to change, Customer link told me of their new program with social media. I’ll give it a try for at least 6 months and see if it makes a difference.
MemberDecember 26, 2012 at 3:07 pm
Thanks for the feedback. We’ve used Demandforce for a couple years now and have mostly been pleased with the results. Not necessarily considering CL as a replacement, but more likely to augment our marketing efforts with DF.
Sounds as though, unless I’ve missed something, none of you are currently utilizing CL’s New Customer Acquisition program. That’s specifically what we may add in the near future, and I was curious to see if anyone had results to report.
Again, I appreciate you taking the time to respond.
MemberDecember 30, 2012 at 6:13 pm
HAD CUSTOMER LINK, SWITCHED TO DEMAND FORCE. I’M SWITCHING BACK TO CUSTOMER LINK.CL WAS THE FIRST TO START THIS IN THE AUTO INDUSTRY. GO WITH CL, YOU’LL COME OUT AHEAD IN THE LONG RUN.
MemberDecember 30, 2012 at 8:15 pm
We’ve used both. Switched from CL To DF looking for better social
connections. Worked ok. Garage management Software change brought us
back to CL. both treated us well, few complaints.
The New Cust Acquisition program was a flop for us though. Tried it
twice, several thousand dollars wasted. Followed their
recommendations to the tee. Zero to one response.
MemberDecember 31, 2012 at 4:11 pm
Thank you for the feedback.
MemberJanuary 7, 2013 at 1:34 am
I have used CL for about 2 years and have been happy with the service. We use them for direct mail customer retention – maintenance reminders, previously recommendations reminders and most importantly their online review program. They recently added an email campaign builder that I am looking forward to trying out. If it works well I will dump vistaprint and save some money. We just moved to a new location and I had them handle the postcard notification to current customers…I looked at doing it myself but having CL do it was pretty price competitive. I also signed up for the New Customer Program….I sure hope we see better results than another shop owner friend of mine that tried it in 2012, he didn’t have good reults at all and would not do it again. I think the guarantee from CL that the new customer aquisition will bring in 3 new customers is weak for how many cards I am sending. I also questioned the fact that the campaign targets the same households with every mailing for the 3 months unless they come in. I am hoping the momentum of a “grand opening – new location” will tip the campaign in my favor. I did target specfic carrier routes around the new location and followed CL’s recommendation to a T….We will see if it works….if it only brings in 3, I won’t be satisfied. I decided to give it a shot anyway because I really wanted to try it… you never know until try and just because it didn’t work in a different area under different circumstances doesn’t mean my outcome will be the same. Of course if it doesn’t work I’ll be singing a different tune ….It will probably start with “Should of known better…you tried to warn me” and end with “Never again”
MemberJanuary 11, 2013 at 2:11 pm
Thanks for the dialogue. This has been helpful.
To answer the question posed earlier of follow-up phone calls, our experience has been they aren’t received as warmly as might have been suggested. We know this is, in part, because customers are already receiving follow-up correspondence electronically, so it seems somewhat redundant (to them) to field another “touch.” That said, we’ve been mostly happy with our after-the-sale process.