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Competitor Pricing Survey – Free Sample Document from Premium Member Area
COMPETITOR PRICING SURVEY:
Shop: _______________________________________________________________
Address: ____________________________________________________________
Phone #: ____________________________________________________________-Sample cars to use:
Dodge Grand Caravan Ford Fusion Chevy Silverado-Ask for about 3 prices during a call (4 or 5 maximum).
-Use a different sheet for each shop.
-Make several calls over a period of time to get all prices for each shop.How much for:
1-Test for some kind of fluid leaking:
______________________________________________________________________
2-Oil change:
______________________________________________________________________
3-Test for Check Engine Light on:
______________________________________________________________________
4-Brake inspection:
______________________________________________________________________
5-Test air conditioning not working:
______________________________________________________________________
6-Rotate and balance tires:
______________________________________________________________________
7-Test for car not starting:
______________________________________________________________________
8-Wheel alignment:
______________________________________________________________________
9-Test for heater not working:
______________________________________________________________________
10-Radiator flush:
______________________________________________________________________
11-Test for some noise under the car:
______________________________________________________________________
12-Flush transmission fluid:
______________________________________________________________________
13-Test for power window not working:Misc notes:
______________________________________________________________________
______________________________________________________________________
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1 Reply
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I don’t subscribe to shopping competitors because our prices are set off our costs, not the guy down the street. We are a transmission specialty shop and next to 16 new and used dealers. We were either the same price as the dealer or higher.
Customers would come into our shop after visiting the dealer and want us to do the work because they felt they were getting more bang for the buck due to our 5 Yr./100K mile warranty. I felt if I was pricing our work off the competition, we would not be profitable at best, or out of business at worst. We were much higher than other independent shops and had more work than we could handle.
Of course, GR is a different animal, but even if we did perform General Repairs, I would still be pricing off of our costs.
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