Larry Bloodworth

Here’s how to put a video on your website:
Bring up the video you want.
Right click on the video.
Out of the selections that come up, left click on [Copy embed code]
The HTML code is now copied to your clipboard and you can paste that into the page you wish to show the video.  Modify the [width=] and [height=] parameters to the number of pixels o…[Read more]

Here’s an easy “Fix or Trade?” calculator from our trade association.

http://www.atra.com/fixortrade

I was reading tip #237 Imprinted Advertising Items in the premium area and my vote is a “No”.  Here’s why:

I bought a few phone numbers ($5/mo. ea.) from our website phone tracking company and put them on specialty advertising various items, including business cards.  If ANYBODY calls us using one of those numbers, we not only know it was an im…[Read more]

Every sale involves a story.  Period.

Here’s a copy and paste from Seth Godin’s blog:

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Putting a value on a story
Walk through the diamond district in Manhattan and in the course of one block, at least a dozen men will stop you and ask if you’re hoping to sell a diamond ring.

A few blocks away, Tiffany will…[Read more]

No, I haven’t.

To reinforce what Doug said, read this article from DoubleClick…

https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/

I wrote our first employee manual 30 years ago and it was something like 20-25 pages.  Nobody read it.

Years later, I trimmed it down by about 10 or so pages.  Few read it.

Frustrated, I trimmed it even further and about half of the employees read it.

I read a book by Marcus Buckingham and it motivated me to get the employee manual down to 1 p…[Read more]

Today, the name of the shop should be easily conveyed as a URL, which means as short as possible.  For instance, the name “automotivemanagementnetwork.com” is a WAY too long of a URL, IMHO.  However, in my industry, the one word “transmissions” is 13 characters and is already too long without any nouns, modifiers, or adjectives.

Another s…[Read more]