Larry Bloodworth

To reinforce what Doug said, read this article from DoubleClick…

https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/

I wrote our first employee manual 30 years ago and it was something like 20-25 pages.  Nobody read it.

Years later, I trimmed it down by about 10 or so pages.  Few read it.

Frustrated, I trimmed it even further and about half of the employees read it.

I read a book by Marcus Buckingham and it motivated me to get the employee manual down to 1 p…[Read more]

Today, the name of the shop should be easily conveyed as a URL, which means as short as possible.  For instance, the name “automotivemanagementnetwork.com” is a WAY too long of a URL, IMHO.  However, in my industry, the one word “transmissions” is 13 characters and is already too long without any nouns, modifiers, or adjectives.

Another s…[Read more]