Here’s how to put a video on your website:
Bring up the video you want.
Right click on the video.
Out of the selections that come up, left click on [Copy embed code]
The HTML code is now copied to your clipboard and you can paste that into the page you wish to show the video. Modify the [width=] and [height=] parameters to the number of pixels o…[Read more]
Larry Bloodworth replied to the topic Vehicle Replacement Cost Calculator – Sample from Premium member Area in the forum Marketing For Auto Repair Shops 6 months, 1 week ago
Here’s an easy “Fix or Trade?” calculator from our trade association.
Larry Bloodworth replied to the topic Imprinted Advertising Items – Yes or No? – New Tip in Premium Member area in the forum Marketing For Auto Repair Shops 6 months, 1 week ago
I was reading tip #237 Imprinted Advertising Items in the premium area and my vote is a “No”. Here’s why:
I bought a few phone numbers ($5/mo. ea.) from our website phone tracking company and put them on specialty advertising various items, including business cards. If ANYBODY calls us using one of those numbers, we not only know it was an im…[Read more]
I was reading tip #232 about health problems from being on the computer or in an office chair too much. Personally, I haven’t experienced it, however, I have something I like to share.
While I agree with getting a premium chair and I do have one, they all come with similar casters that eventually get hard to roll, wear out, or both. I found s…[Read more]
Larry Bloodworth replied to the topic Are You Sure About This “Educating the Customer” Stuff? in the forum Customer Service 6 months, 1 week ago
Every sale involves a story. Period.
Here’s a copy and paste from Seth Godin’s blog:
Putting a value on a story
Walk through the diamond district in Manhattan and in the course of one block, at least a dozen men will stop you and ask if you’re hoping to sell a diamond ring.
A few blocks away, Tiffany will…[Read more]
Larry Bloodworth replied to the topic Has Anyone Found a Tech Using One of These 17 Companies? in the forum Employees 6 months, 1 week ago
No, I haven’t.
To reinforce what Doug said, read this article from DoubleClick…
I wrote our first employee manual 30 years ago and it was something like 20-25 pages. Nobody read it.
Years later, I trimmed it down by about 10 or so pages. Few read it.
Frustrated, I trimmed it even further and about half of the employees read it.
I read a book by Marcus Buckingham and it motivated me to get the employee manual down to 1 p…[Read more]
Larry Bloodworth replied to the topic #168 You named your kid (shop) what? (sample Tip in premium area) in the forum Everything Else 8 months, 4 weeks ago
Today, the name of the shop should be easily conveyed as a URL, which means as short as possible. For instance, the name “automotivemanagementnetwork.com” is a WAY too long of a URL, IMHO. However, in my industry, the one word “transmissions” is 13 characters and is already too long without any nouns, modifiers, or adjectives.
Another s…[Read more]