• January 22, 2015 at 12:08 pm#64542
    Tom Ham
    Participant

    Competition – 42% Dealer, 41% Quick Lube, 9% Indie, 8% Franchise

    When we count up all of the competitor oil change stickers that we save from cars which we service, those are the percentages.

    Does anyone else track their competition in this or another way?

    Thanks,

    Tom - Shop Owner since 1978

    February 2, 2015 at 3:09 pm#73884
    HOAUTO
    Member

    Thats a great idea Tom! Do you just have the techs put them in a box, attach them to their work order and have the adviser handle it, or…..?

    Thank you for the idea.

    Andy

    February 2, 2015 at 3:27 pm#73885

    Andy, we have a small box (oil filter size) next to the oil sticker printer. 

    The techs put all removed stickers in there and once a month we empty it and enter them on a spread sheet – takes maybe 15 minutes once a month. 
    The results have been quite a bit different than what I would have guessed. Now I know who I am up against instead of making assumptions.

    AutomotiveManagementNetwork.com
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    616-340-2380

    February 3, 2015 at 1:25 pm#73889
    J.P. Glenn
    Participant

    I track these very similarly. Here is our 2014 totals:

    Oil Changes – 79% Return (our shop), 7% Dealers, 5% Franchise, 6% Indie & No name stickers, 3% Quick Lube .

    — or to better match yours: 32% Dealer, 29% Indie & no name stickers,, 24% Franchise, 15% Quick lube–

    I started tracking this to see who our “real” competition was. I think it is a fair way to tell what other shops your customers may be comparing you to and who you may be losing customers to.

    Since we are a specialty (Honda/Acura) shop I would expect these to be very different for others.

    J.P. Glenn

    Intercoastal Auto Service 

    March 14, 2015 at 10:30 pm#73965

    I need to do that. Great idea. I used to give away $10 on first oil change 2nd  $20  3rd $30  then free . Stopped doing that it did not give a big return. 

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