- January 22, 2015 at 12:08 pm#64542Tom HamParticipant
Competition – 42% Dealer, 41% Quick Lube, 9% Indie, 8% Franchise
When we count up all of the competitor oil change stickers that we save from cars which we service, those are the percentages.
Does anyone else track their competition in this or another way?
Tom - Shop Owner since 1978February 2, 2015 at 3:09 pm#73884HOAUTOMember
Thats a great idea Tom! Do you just have the techs put them in a box, attach them to their work order and have the adviser handle it, or…..?
Thank you for the idea.
AndyFebruary 2, 2015 at 3:27 pm#73885Site Administrator / Forum ModeratorKeymaster
Andy, we have a small box (oil filter size) next to the oil sticker printer.The techs put all removed stickers in there and once a month we empty it and enter them on a spread sheet – takes maybe 15 minutes once a month.The results have been quite a bit different than what I would have guessed. Now I know who I am up against instead of making assumptions.
616-340-2380February 3, 2015 at 1:25 pm#73889J.P. GlennParticipant
I track these very similarly. Here is our 2014 totals:
Oil Changes – 79% Return (our shop), 7% Dealers, 5% Franchise, 6% Indie & No name stickers, 3% Quick Lube .
— or to better match yours: 32% Dealer, 29% Indie & no name stickers,, 24% Franchise, 15% Quick lube–
I started tracking this to see who our “real” competition was. I think it is a fair way to tell what other shops your customers may be comparing you to and who you may be losing customers to.
Since we are a specialty (Honda/Acura) shop I would expect these to be very different for others.
Intercoastal Auto Service
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