Ossie Elkins
Forum Replies Created
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We have reviewed our purchases over the past 18 months and have increased our stock to reflect those sales
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Up 10% compared to 2019 up 35% compared to last year
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I have a supplier that I use as my first call they get over 85% of my aftermarket parts purchases. They give me a discount and first delivery (seeing as I am a quarter mile away). By using them for most of my parts and stock I get exceptional service. We discuss parts availability, pricing and delivery times and then tweak it all to work for both of us. We work together. I try to meet with the regional manager a few times a year to discuss these issues and more. My salesman is there every week and always answers my calls , the store manager can’t do enough.These meetings are always productive and I would not do it any other way
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We soft sell all first time customers. Every car gets a complete inspection with bolt on technology tablets. Pictures and a complete evaluation of the vehicle is documented saved and given to the customer. All service needs are explained but we are careful with new customers and only emphasize safety issues and let them know of repairs needed and recommended services. Some will want everything done, and some nothing. We find that most that return use our inspection report as a reference for that service and get much of the work done. We sell close to 90 % of recommended repairs and service recommended just not always at once. When ever the customer returns they are reminded of needed services. We find that the digital reports are always readily available to the customer on their smart phones and they will refer to it during a service. We update these reports every 6 months or 6000 miles and do a quick inspection if they are in between those services. We do sell Bg services and recommend fluid services every 30,000 for all fluids except oil of course which is twice a year or by mileage which ever comes first. Oil change mileage is determined by oil type and we do change oil more often then most manufacturers service schedules. Clean fluids less mechanical failure and seal failure. If a customer is keeping a car long term and want it to last they will do the services. I have only had one customer complain about the inspection just remember not everyone that comes in our shops do we want as a customer. The ideal customer will trust you and will work with you creating a care plan for their automobiles. Integrity, honesty, and trust are what we need in a customer relationship. If we give it and don’t receive it back we don’t want that customer.
