John Bamford
Forum Replies Created
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The problem with any exception is that, THAT is the one that causes a problem. Too many stories from clients.
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Actually we categorize them as educational and relationship marketing. You only get to educate at the counter a couple of times a year if you’re lucky and are above the national average of visits per year per customer per year. Educational tends to be new customer acquisition and Existing Customer or Internal Marketing tends to be more relationship oriented. So….you need marketing to consistently acquire and educate high quality new customers in addition to maintaining and developing your relationships with your current customers. Further…there are additional things you should be doing that are not specifically viewed as marketing that will help you improve the quality of your customer list and the $ results. I’ll take one $1,800 a year customer over 2 cheapskates any day…since while you may get an occasional larger RO out of the cheapskates…it’s not consistent enough to make it pay.
Be very interesting to see the split %’s. Great question.
John Bamford
Auto Profit Masters -
Full disclosure here. I work for Automated Marketing Group a marketing company associated with Auto Profit Masters. Outside time is 8 weeks but usually 6 weeks is our typical target and we hope for 4 weeks and are working on that. Not saying it hasn’t happened that it’s gone beyond that but it really upsets us when that happens. There can be short term delays as discussed in another post but those are specific to getting pictures or information from the client usually and sometimes (we’re not perfect) we have a production backlog which affects timing sometimes but that long is a very long time, Gary.
As far as web marketing goes high (1st page) organic listings are key though you can use Google Ad Words for specific purposes including targeting surrounding communities beyond your main market or promoting specific services but it is not usually your first priority. We provide services to clients after creating their website to achieve high organic rankings which include a long list of services including social media management.
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Joe is on point about checking and not only reviews but your Facebook pages, linked in pages, etc. I know of two shops that had some VERY un-seemly pictures posted their FaceBook pages. Also know of one that had a disgruntled former employee post on their Facebook page. It can be handled.
You almost have to check daily.
John Bamford
Automated Marketing Group
Auto Profit Masters
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At our shop under no circumstances do we allow cell phones in the bay, on the test drive, at the desk, or the counter.
We believe people can take their breaks to use the telephone, or they can leave them in their cars.
We cannot succeed in our goal of providing the very MOST ATTENTIVE and SAFE service POSSIBLE, if we’re busy texting, tweeting, and FaceBooking…working here and having this opportunity is not a RIGHT-it’s a privilege.
