eric davis
Forum Replies Created
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I like baymaster, it functions well has marketing, digital inspections email and text capabilities and is very inexpensive. I would actually not start software, most management software is similar and there are many other things to consider. The first thing i would do is set a budget for at least 6 months. The second thing i would do is put a marketing plan in place to drive revenue including direct mail and the internet. i would make sure i spent enough on effective marketing to provide the sales necessary to meet the budget goals with profit as an expense line on the budget. After that was done it would be time to start interviewing for staff, place ads on indeed, craigslist, zip recruiter. Recruiting is a job that you should do at least 2 hours a week every week of the year even when you are fully staffed. This should get you started, but i would also make a plan for after you get the doors open and document it. We wrote an operational guide and add a operational procedure to it quite often. If you have any questions reach out. Eric
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I would not recommend it. Your time would be better spent on marketing to increase car count and make every car count via inspections and solid ethical sales practices. I would add non traditional services that my competitors aren’t doing. Distinguish yourself in the market place and then re market to your existing customers in your database.
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Have you considered alignment tables and a used machine? Alignment tables are a nice alternative to an alignment rack and only cost 2 k with turn tables. A used machine usually works just fine. we have a hunter machine we bought from a school on eBay for $500. and do 5 alignments a day. The machine has been in service in our shop for 3 years. The new alignment machines will become old in a few years and a lot of shops go out of business and liquidate. If you want to be profitable day one, this is the way to go. good luck
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My only advice here is if they’ll do it once it will happen again. Prosecuting would be nice, but it would also be an effective waste of your time. You have to fire everyone and start over with new people. It’s unfortunate but necessary. Good Luck
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Why not hire the new vet and still leave your other one in place? If he does leave you, you won’t be hurt you and it would also give you a stronger platform to bring along your younger technicians. If the shop is to small for 4 techs let one of the weaker guys go.
