Guest Posts
Episode 44- The Effects of Process on Service Advisors / Writers – Jeff Cowan
#serviceadvisortraining
PODCAST: The Power Of A Vanity Phone Number
Bruno Tabbi is the President and Co-Founder at Ignition Toll-Free, where he focuses on premium vanity phone numbers including 1-800-MECHANIC. Bruno says that organic marketing, through phones, is still alive and important in this day and age. We are so preoccupied with online marketing strategies that we forget that the phone call is still relevant…
Episode 43 – Service Advisors – The 6 Parts of Closing the Sale – Jeff Cowan
#serviceadvisortraining
PODCAST: Underappreciated So He Opened His Own Shop.
Underappreciated So He Opened His Own Shop. Mike Maleski is the Owner of PSK Performance in Pittsburgh, PA. He is a Highly Certified Factory Honda Technician that also holds multiple ASE, STANDARD, MECP, And Pennsylvania Certifications and Licenses. https://bit.ly/2Nc2Gev He is a forever student who seeks to address some of the issues that have been plaguing…
PODCAST: Tracy Martin – Our Vehicles are Becoming Smartphones on Wheel
Smartphone on Wheels. Tracy Martin has authored six Motorbooks Workshop Series and writes articles for industry and trade magazines. His articles of late are focused on the connected car. Our cars today are becoming if not already became smartphone on wheels. If this is the case, then all threats that are threatening our computers at…
Episode 42 – Service Advisors – 5 Keys to Becoming a Great Closer – Jeff Cowan
#serviceadvisortraining
PODCAST: Shop Talk Volume 2- Women Shop Owners
Shop Talk Volume 2- Women Shop Owners Kim Auernheimer of Cool Springs Automotive Brentwood Tennessee, Mary Ann Croce of Croce’s Transmission Specialists, Norwalk, Connecticut, and Kathleen Jarosik of Xpertech Auto Repair, Englewood, Florida comprised the roundtable of the second edition of Shop Talk the Series. Kim went to her first WorldPac training expo when she…
Episode 41 – Getting a New Advisor Up to Speed as Fast as Possible – Jeff Cowan
#servicewritertraining
PODCAST: Kyle Holt. Helping Entry-level Technicians Enter And Stay In Industry.
Kyle Holt is the Co-Founder and President of S/P2. S/P2 serves businesses and career tech schools in the automotive service, collision repair, heavy-duty/diesel, welding, among others. Listen HERE. They are not just building careers, they are nurturing! Offering an innovative mentor training program which has its own Mobile website in which Mentors can log in,…
Why More Marketing Often Won't Work
Before Investing More in Your Auto Repair Marketing… When car counts aren’t what they need to be, most shop owners will pump more money into their auto repair marketing efforts. But before you invest one more dime in your marketing campaigns, you should first make sure that you’re doing a good job of converting your…