Guest Posts
What Every Shop Owner Needs to Know About Advertising
What Every Shop Owner Needs to Know About Advertising Most shop owners have learned a lot from their mentors, including the importance of listening to their customers, fixing cars right the first time, and never putting money ahead of people. Unfortunately, in far too many cases their mentors pass on some information that actually shouldn’t…
Simple Solution to Minimize Cooling System Comebacks
[attachment file=”31255″] Bobby Bassett, the Manager of Training North America for Gates Corporation shares important facts about cooling system repairs. LISTEN HERE. Bobby explains the do-right-rule when it comes to cooling system repairs. He says 40% of radiator failure and 95% of water pump failure is due to coolant contamination. Listen to Bobby Bassett’s frank…
Trends, Current Issues and Outlooks On the Future of the Service Sector
Shop owner Ryan Clo, Trainer Dave Hobbs and Diagnostician Matt Fanslow share their perspectives on the opportunities and challenges that make up the dynamic and changing aftermarket. LISTEN HERE. Don’t miss the discussion on training, business models, technician pay, business culture, specialization, and the changing role of the shop owner.
Episode 4 – Write Service – Write Your Own Paycheck – VIDEO – Jeff Cowan
The Commuter's Oil Change – Miles or Hours
The Commuter’s Oil Change – Miles or Hours
Are You A Shop Owner Suffering From Burnout?
Are You A Shop Owner Suffering From Burnout? Over the years I have met hundreds, if not thousands, of shop owners who are suffering from burnout. They either tell me they have it, or it clearly shows in their behavior. Ironically, dealing with burnout is no different than fixing cars, in that in order to…
Content Marketing for Automotive Repair
Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing every day. Content marketing is a powerful component of inbound marketing. The automotive repair shop that employs content marketing will have a significant advantage over those that don’t Following are points on what…