Guest Posts
Transparency in Pricing – It’s Now a Mandate, Not an Option
There was a time in our industry when shop owners were the only ones who knew the cost of their parts. Additionally, the amount they charged for their repairs and services was typically not public knowledge. If customers wanted to know how much it would cost to perform a specific repair, they had limited options;…
Social Selling Strategies in Automotive Repair
Social Selling Strategies in Automotive Repair Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas social selling is one to one. Once a firm…
Bring in More First-Time Callers
Bring in More First-Time Callers With vehicles being built better than ever before, and with service intervals continually being extended, you are going to see your customers less often. This means your service advisors are going to have to be razor sharp when that phone rings. Although there is no silver bullet that will allow…
Is Your Customer Retention All About Your Integrity and a Trusting Relationship?
Dynamic husband and wife team, Brenda and Brent O’Neal, lead their team to ensure “The customer experience is the best it can be.” All roles must do their job to perfection. The team knows that they are not fixing cars and that their customer is the most important part of the business. LISTEN HERE. They…
Customer Waiting Area Tips
Customer Waiting Area Tips 1. When first-time customers approach your facility they’ll typically be anxious, so anything you can do to reduce their anxiety will help them be more receptive to your recommendations. On your entry doors, or in a prominent location they’ll easily see, you should have clear indications of your professional affiliations, and…
Social Media Marketing for Automotive Repair
Social Media Marketing for Automotive Repair Social media has become a widely used venue for people to send and receive information. This use of the Internet allows communication with large audiences. Consequently the use of social media for business marketing is no longer considered optional. When embarking on the path to using of social media…
What Humble Beginning Did You Have When You Started in Your Shop?
What Humble Beginning Did You Have When You Started in Your Shop? Kate Jonasee from K-Tech and Pauline’s Auto worked her way across the country after graduating from automotive technology college in upstate New York. She persisted through every opportunity to own two shops in Sebastopol, CA. She always had the goal to own her…
Getting Things Done
For many more guest videos and articles: https://www.automotivemanagementnetwork.com/forums/topic-tag/guestarticle/ #autoshopmanagement
Selling At Car Delivery
Selling At Car Delivery If you want to generate more repeat business, then there are a number of things you will need to do. You’ll need to deliver an extraordinary value, exceed your customers’ expectations at every touch point, and stay in touch with your customers after the sale. Over the years I have discovered…
Quality Controls Matters for Reputation & Retention
For more on quality: https://www.automotivemanagementnetwork.com/forums/topic/survey-quality-control-how-is-it-handled-at-your-shop/ #autoshopqualitycontrol