Guest Posts
The Rule of Holes: Know When To Stop Digging. Episode 61
Knowing your break-even point — the point at which total cost and total revenue are equal is important to running a business. It is not just good enough to reach your daily break even, you must exceed it if you are to stay in business. LISTEN HERE. Knowing the break-even point is helpful in deciding gross…
Episode 23 – Don't Coupon Yourself Out of Business! – Jeff Cowan
Tip About Disclosing Vehicle Inspection Results
For more regarding inspections, click here. #autorepairinspections
Episode 22 – The Next Visit Technique – Jeff Cowan
Drivability Diagnosis – Customer Interview Form
Drivability Diagnosis – Customer Interview Form Please see attached – Provided courtesy of: Kelly Bennett – Kelly The Coach kelly@kellythecoach.com https://serviceadvisornetwork.com/ For more on interviewing customers click here. #autoshopdrivabilitydiagnosis
Your Ideal Customer – Defining Your Avatar
Knowing your ideal customer is an important part of very successful businesses and helps define who you want as your customer. Commonly called your customer avatar, or your cardboard cut-out you are defining a customer that trusts you and are advocates for you. LISTEN HERE. These customers are least likely to stray are most likely…
Should You Be Open on Saturdays?
Should You Be Open on Saturdays? There is no easy answer to this question, but here at Elite we can give you some points that you need to consider. We realize that you are paying rent, insurance, etc. on a 24 hours a day, 365 days a year basis, so many will argue that you…
How to Set Up Your Shop to Have Good Lighting
Opening an automotive repair shop is not small task to undertake and while you may have a great deal of space to work, you’re going to need to make sure you not only have the tools for your trade, but that you also have enough good lighting throughout to see what you’re doing. Have you…
Episode 21 – You Owe it to Yourself – Jeff Cowan
The Road To Great Technicians
PODCAST: The Road to Great Technicians. We talk so much about solutions to the technician shortage. Here is an episode that will get you to realize that there is so much more than filling the seats in trade schools. It is about what happens when we hire a new tech. The trend is to grow…