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  • rhopp

    Member
    January 7, 2012 at 4:19 am

    Hi Ollie,

    We just started getting results from the 7900 mailers they sent for

    us. Easy to work with. A few interesting results so far. Not enough to

    draw any conclusions. We mainly targeted 50K & up in specific

    neighborhoods around our new location. An interesting one today with

    an obvious “Whats the catch” attitude. Wife called & sent her hubby

    down for an oil change. He was very skittish, could tell he was

    waiting for the other shoe to drop, statements like “The guy across

    the street has been taking car of it for the last two years”. Got the

    rig done, sent him on his way. His wife called a few minutes after he

    left & made an appointment for next week to address the small issues

    we found, then put the hubby on the phone who apologized for being

    such a pain…

    It’s a great looking way over-sized mailer. They were very helpful

    when I pushed it right to the deadline (as I tend to do). They ARE

    very aggressive marketers, but it works for them, so…

    For us, its about getting good prospects in the door. Once we do that,

    we do our best to shine and have a pretty good retention rate.

  • Monica Anaya

    Member
    March 21, 2012 at 1:58 pm

    Any other updates on how this has worked for you?

  • rhopp

    Member
    March 21, 2012 at 5:29 pm

    Update:

    Be prepared for the car count… I think we did fair, but failed to

    fully service some of the new customers due to being a bit

    overwhelmed. I don’t have hard numbers, but in a winter month in

    Michigan, we did 8% better than last year(& last year was well above

    average), while most of the competition looked out at their empty

    lots. Upsells and repeats have been good. The demographic coming in is

    good, unlike the high number of bottom feeders that the new mover

    programs have brought in in our past attempts.

    We’re still seeing 1-2 cards per week. I plan on budgeting for this

    next winter. Don’t have the extra cash to do it more than once this

    time. Their strategy of doing it month after month isn’t one I can buy

    into yet.

    The Staff at Mudlick has been very helpful & professional.

  • Jon Bockman

    Member
    May 16, 2012 at 6:50 pm

    “Be prepared for the car count… I think we did fair, but failed to

    fully service some of the new customers due to being a bit

    overwhelmed.”

    What was the offer.

  • Gary Keyes AMAM

    Member
    May 16, 2012 at 6:51 pm

    Rob, what was your offer on the Mudlick mailer? special service $$ or discount on any work ? What percentage of the mailers responded?

  • jgibson

    Member
    May 16, 2012 at 7:33 pm

    It sounds like to program yielded some great results for you! Just curious, do you have a way to track response rates, repeat visits, annualized value of new customer wins, etc?

  • Wayne

    Member
    September 19, 2012 at 7:27 pm

    I would like to know the offer aslo. I tried them and only got alot bottom feeders that would not even give there emails and extremly hard to upsell services

    Wayne