Update Mudlick Mail

[rhopp]

Hi Ollie,

We just started getting results from the 7900 mailers they sent for

us. Easy to work with. A few interesting results so far. Not enough to

draw any conclusions. We mainly targeted 50K & up in specific

neighborhoods around our new location. An interesting one today with

an obvious “Whats the catch” attitude. Wife called & sent her hubby

down for an oil change. He was very skittish, could tell he was

waiting for the other shoe to drop, statements like “The guy across

the street has been taking car of it for the last two years”. Got the

rig done, sent him on his way. His wife called a few minutes after he

left & made an appointment for next week to address the small issues

we found, then put the hubby on the phone who apologized for being

such a pain…

It’s a great looking way over-sized mailer. They were very helpful

when I pushed it right to the deadline (as I tend to do). They ARE

very aggressive marketers, but it works for them, so…

For us, its about getting good prospects in the door. Once we do that,

we do our best to shine and have a pretty good retention rate.

[Monica Anaya]

Any other updates on how this has worked for you?

[rhopp]

Update:

Be prepared for the car count… I think we did fair, but failed to

fully service some of the new customers due to being a bit

overwhelmed. I don’t have hard numbers, but in a winter month in

Michigan, we did 8% better than last year(& last year was well above

average), while most of the competition looked out at their empty

lots. Upsells and repeats have been good. The demographic coming in is

good, unlike the high number of bottom feeders that the new mover

programs have brought in in our past attempts.

We’re still seeing 1-2 cards per week. I plan on budgeting for this

next winter. Don’t have the extra cash to do it more than once this

time. Their strategy of doing it month after month isn’t one I can buy

into yet.

The Staff at Mudlick has been very helpful & professional.

[Jon]

“Be prepared for the car count… I think we did fair, but failed to

fully service some of the new customers due to being a bit

overwhelmed.”

What was the offer.

[Gary Keyes AMAM]

Rob, what was your offer on the Mudlick mailer? special service $$ or discount on any work ? What percentage of the mailers responded?

[jgibson]

It sounds like to program yielded some great results for you! Just curious, do you have a way to track response rates, repeat visits, annualized value of new customer wins, etc?

[Wayne]

I would like to know the offer aslo. I tried them and only got alot bottom feeders that would not even give there emails and extremly hard to upsell services

Wayne