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Promote Your Shop With A Local TV Investigative Reporter
Happy Mother’s Day!There are lessons to be learned from my following post.Back in 2010, I contacted an investigative reporter for a local TV station. Most markets have at least 1 TV station with such an investigative reporter. I asked him if he would help me do a promo video for our shop. He agreed but said “a small fee” would be involved. The deal was for $800 and that I would only use the video on our website and no place else. I agreed.A week later he shows up with a camera crew and the video was shot. They did all the video editing. The video gave our shop instant credibility because it was done by a trusted local investigative reporter known for being a consumer advocate. We experienced a significant increase in business due to the video being on our website. That, coupled with having the top spot in Google search results was an awesome 1-2 punch.I’m not posting this to brag or say “Look at me.” I’m posting this so others may honestly learn or possibly do something similar at their shop.3:03 -
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