• January 17, 2015 at 10:16 am #64539

    If you have experience using any of the companies below for advertising and marketing, please rate them on a scale of 1-10 with 10 being the best. Comments also welcome

    Automated Marketing Group

    RepairPal

    Auto Repair Ads

    Auto Repair Marketing 360

    Auto Repair Marketing Service

    Auto Service Leaders

    Auto Shop SEO

    Autoshop Solutions

    Bill Enross

    Car Care Connect

    Car People Marketing

    Customer Link

    DMV Lists

    eCarNetwork

    Elite

    eMarketing Sherpas

    First Page Auto

    Demographix Media

    MDH Automotive Services

    Motorhead Advantage

    Motorhead Marketing

    Motor Service Marketing

    Perfect Day

    Results Marketing

    Robert Maxim Website Solutions

    Zeal Marketing

    23kazoos

    Note: If you know of another company that should be included in this list, please send us the information using the Contact Us link near the top of the page, or have the company contact us.

    AutomotiveManagementNetwork.com
    [email protected]
    616-340-2380

    January 20, 2015 at 5:17 pm #73863
    toyauto
    Member

    Autoshop Solutions  9  (Built and maintain my website and adwords)

    Customer Link (now Demandforce)  9  Used them for 15+ years
    January 21, 2015 at 10:34 am #73864
    LowellNigoff
    Member

    IMO, 95% of your marketing should be done by your own company. For example if you follow your new customer source, you will, more then likely, find that the majority of your new customers come from referrals. Getting your customers to refer your shop to others is the trick. Lowell Nigoff  

    March 14, 2015 at 10:44 pm #73970

    Demand force is the ok but just ok. We like the fact it integrates with our appointments in mitchell.

    We use it for sending out factory scheduled maintenance. and the surveys that send the right customers toa  landing page for reviews is worth the 300 by itself. 
    October 28, 2015 at 7:46 pm #74173
    pbrennan
    Member

    I tend to agree with Lowel on this one – getting referral business is perhaps the cheapest & most effective way to get customers, but really starts with the shop’s ability to provide great service, then continues with a good referral system.

    I think when you evaluate a marketing company, these are the key things to take into consideration:
    1. Their reputation (obviously!) – based on results.
    2. Transparency: You want reports, frequently, and you want visibility into your campaigns & progress made. Get cost per lead, and make them include their management fees as part of that cost!
    3. No cookie-cutter solutions: It’s important you receive individualized attention & each account is looked at uniquely. Too often companies try to specialize & end up making a “cooke-cutter” approach to your SEO / PPC or whatever, when really each account has its own unique challenges & you don’t really fit into a box. 
    4. Education: Will the company take the time to educate you on how to make important decisions regarding your marketing?
    5. Control: Always retain control of your accounts if you can. For example, many companies like to restrict access to your adwords account because it’d be too easy for you to switch companies. This one is tough to get, simply because many companies spent time developing keyword lists that are exhaustive. 
    Just my 1 cent!

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