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  • Looking for loyalty statistics for Economics project

    Posted by studentmechanic on November 19, 2013 at 9:51 am

    I am currently a student after working in the industry
    primarily with Firestone.  I was management and, like many, got tired of
    the politics involved with the corporate world.  I am majoring in
    Business and will also get an Associates in auto technology.  When I was
    management with Firestone, we always got statistics various industry
    standards.  My current project is concerning the why of mom and pop
    shops owning customer loyalty.  Corporations brainstorm and spend big
    money trying to take control of that one aspect.  They never will.
     Anyway, I need a source or, even better, a report of those statistics
    for my project.  Any owners, managers, or other automotive professionals
    able to help me out with this?  I thank you ahead of time. 
     

    The greatness of the future of America’s fiscal success does not
    rest with the bogus creation of tremendous wealth.  That wealth is built
    upon an unsure foundation.  That greatness can only be achieved through
    simple practice and small business.  All else is built on sand and is
    unsure.

    Tom Ham replied 8 years, 7 months ago 2 Members · 1 Reply
  • 1 Reply
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  • Tom Ham

    Member
    November 22, 2013 at 1:55 pm

    The answer is more obvious than it may seem to be.

    Personal attention from nice people is far more likely to occur at the mom and pop shops in any industry due to the lack of politics and egos and internal competition and ignorance and silly standards, etc.
    However, any company of any size can reasonably duplicate what the mom and pops do. It’s just rarely done because so few people in the big companies truly “get it”…or want to. 
    Disney did at one time. 
     
    The large companies today who do the best at it tend to be high end hotels and restaurants.