How do you feel about lifetime brakes?

[Tom]

This type of thing – lifetime mufflers, lifetime batteries, lifetime blinker fluid – used to concern me more than it does today. The biggest point of something like this is to fire up the service advisers at the local Ford dealer. Most customers probably yawn. 

If a customer does ask about an offer like that we will be happy to match it. I see it as just one more special or coupon, not unlike all of the others out there.

[bilmac]

After explaining what “lifetime” really means I’ll do lifetime brakes. just another come-on gimic

[Bobby Likis]

After successfully operating my auto repair business for 43 years with zero “specials,” I cannot endorse any consumer marketing message that (I feel) devalues our industry.  Car-count via “discount” simply does not fit my business model. 

[Robert Berry]

I see it as “snake oil”, to lure them to the dealer or whoever. A “real” customer values your service with parts included. This is geared toward bottom feeders