• November 14, 2015 at 9:15 am #64730

        Does anyone have phone scripts geared towards converting google adwords callers ?   I  have dabbled in it somewhat for a few years . Lots of phone calls just cannot get them in the door . Any help guys ?

    November 14, 2015 at 9:26 am #74209
    Tom Ham

    I’ve tried scripts in the past with limited success. A couple of other ideas…

    1: Some basic training – I did a quick net search to find this:

    2: Some kind of incentive system for advisors to get appointments when people call with questions.

    Tom - Shop Owner since 1978

    November 14, 2015 at 9:55 am #74210

    Thank you Tom . I am looking for something a little more specific though . Someone who has had great success with converting specifically for auto repair customers . I enjoy reading your posts Tom . Thank you !

    November 16, 2015 at 7:34 pm #74213

    You should absolutely have a tool where you can quantify your performance & measure the cost of advertising at the same time. The best one I know of, which I’ve used extensively, is callcap – http://www.callcap.com. It will give you booking % – by advertising medium & by person, plus unique calls. Also, you can save calls that were not booked – an excellent money-making feature.

    Jeff – maybe you can give us some ideas of the specific objections you’re having, and we can go from there. Is it all price shopping?

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