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Features Vs. Benefits
Often mentioned, but rarely are the differences discussed. Here’s a great wordless example.[attachment file=”89918″]One gig of MP3 storage is a feature. 1,000 songs in your pocket is a benefit.
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1 Reply
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Larry, this is great. I will always remember my first sales job where they beat into our heads the adage, Features Tell & Benefits Sell. If your customers don’t understand how they are going to benefit from your product or service, they more than likely will not purchase your product/services.
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