• June 4, 2019 at 12:00 am #89917
    J. Larry Bloodworth

    Often mentioned, but rarely are the differences discussed.  Here’s a great wordless example.[attachment file=”89918″]One gig of MP3 storage is a feature.  1,000 songs in your pocket is a benefit.  

    1. FeaturesVsBenefits.jpg

    June 11, 2019 at 12:27 pm #90134
    Josh Davis

    Larry, this is great. I will always remember my first sales job where they beat into our heads the adage, Features Tell & Benefits Sell. If your customers don’t understand how they are going to benefit from your product or service, they more than likely will not purchase your product/services. 

    Josh Davis
    Mail Shark
    Executive Vice President of Sales
    Direct: 484-948-1611
    Email: [email protected]

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