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Every Door Direct Mail
Has anyone tried or are using the Post Offices Every Door Direct Mail
service? usps.com/everydoordirectmail If so what are you sending,ie post
cards, 81/2 x 11 fliers ect.? Is it working? Thanks, David Wolfe
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1 Reply
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Yes I have used the Every door direct mail program. Twice actually because it worked so well the first time. Their website allows you to pick your area for delivery. I used a 2 mile circle around my shop. We have been in business for about 7 years but moved our business a couple blocks away. We sent a full page informational ad with a map to show our new location. The second full page ad went to the same addresses and was a discount on Amsoil full synthetic oil change. We sent to about 1800 addresses and I believe it was about $260 bucks ($0.14 per piece) excluding printing cost. The printing we did in house on 8.5 x 11 card stock, but it would be easier to go online to one of the print shops.We made our investment back with the first few new customers. We will be using it again in the early spring.
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