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Email marketing How often
How often do you send your customers mass emails.
Every 2 weeks
Every month
Every 2-3 months
We use Constant Contact.2000 Customers get emails every 2 weeks and only about 5-6 opt out.
We have been sending out a 25% off labor on maintenance items like timing belts or Brake Jobs ,Scheduled maintenance.With a few coupons for less of a deal.
So far we have been keeping the Labor profits with a high avg ticket.
When they opt out we add them to the list that only gets a offer when the car is due for scheduled maintenance from a different email source.
December we actually a good month for the first time in years.
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3 Replies
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We send a newsletter about 1 every 3-4 months.
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Every one to two weeks.
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Weekly. Previously weakly.
I just started pulling bits off our blog & writing maintenance tidbits,
many borrowed from the web.
Right now we have a off routine one out for our “Sweetheart of a Deal”
specials.
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