Email marketing How often
How often do you send your customers mass emails.
Every 2 weeks
Every 2-3 months
We use Constant Contact.2000 Customers get emails every 2 weeks and only about 5-6 opt out.
We have been sending out a 25% off labor on maintenance items like timing belts or Brake Jobs ,Scheduled maintenance.With a few coupons for less of a deal.
So far we have been keeping the Labor profits with a high avg ticket.
When they opt out we add them to the list that only gets a offer when the car is due for scheduled maintenance from a different email source.
December we actually a good month for the first time in years.