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  • Email marketing How often

    Posted by Alan Ollie on January 20, 2012 at 2:56 am

    How often do you send your customers mass emails.

    Every 2 weeks

    Every month

    Every 2-3 months

    We use Constant Contact.2000 Customers get emails every 2 weeks and only about 5-6 opt out.

    We have been sending out a 25% off labor on maintenance items like timing belts or Brake Jobs ,Scheduled maintenance.With a few coupons for less of a deal.

    So far we have been keeping the Labor profits with a high avg ticket.

    When they opt out we add them to the list that only gets a offer when the car is due for scheduled maintenance from a different email source.

    December we actually a good month for the first time in years.

    rhopp replied 10 years, 4 months ago 3 Members · 3 Replies
  • 3 Replies
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  • Alan Ollie

    Member
    January 24, 2012 at 2:08 am

    We send a newsletter about 1 every 3-4 months.

  • Tom Ham

    Member
    January 25, 2012 at 10:14 pm

    Every one to two weeks.

  • rhopp

    Member
    February 7, 2012 at 3:57 am

    Weekly. Previously weakly.

    I just started pulling bits off our blog & writing maintenance tidbits,

    many borrowed from the web.

    Right now we have a off routine one out for our “Sweetheart of a Deal”

    specials.