-
Defining who is a customer.
We all talk about our customer base but how do we define who
is a customer for measurement purposes. Unless your business consistently has too
many customers, this is an important figure to track.To measure and compare I would suggest an easy method to define
who is a customer to be a person who has been to your shop 2 times in the last 12
months. This is an arbitrary definition but can be used for making comparisons.This method, in its simplicity, does not tell you if the
customer is a good customer, or how much they spent but simply that they
visited your shop and came back a second time.I have been using this method for 3 month in my son’s 15
month old shop to track the potential for growth.I would like your comments or suggestions.
Lowell Nigoff
I owned Lowell’s Bluegrass Automotive (Toyota/Lexus) from
1979 to 2008 when I sold the business as well as the property. I am now helping
my son Brian with the operation of his shop, Brian’s Bluegrass Automotive (all
brands) in Lexington KY.
Log in to reply.