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  • Posted by Wayne on August 25, 2011 at 6:46 pm

    Hi Eveyone

    How many use a car care club program, and how does work. Are there instructions on how to implemnt the program and keep trak of cost’s.

    I have never done this because it seems to be giving away the farm.

    cornerstone replied 10 years, 10 months ago 3 Members · 2 Replies
  • 2 Replies
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  • rhopp

    Member
    August 25, 2011 at 7:48 pm

    Hi Wayne,

    We’ve used the Cinron (modified to our specs) since about 2005.

    http://www.cinron.com/CinRon.com/Marketing_Tools.html

    http://www.cars4keeps.com/specials/car-care-club-card/ shows how ours

    works.

    We’ve sold 500 plus since then. Many Clients have purchased several,

    at least one has bought five.

    It’s been a great relationship builder, nice cash flow boost when sold

    and has proven to lead to higher avg RO’s for us.

  • cornerstone

    Member
    August 29, 2011 at 11:04 pm

    I have been using the car care club for about 2 years and I am very happy with it. It works best on your top customers it really brings the average Invoice up.Bottom feeders just use all the free stuff.Now I only offer to it to my better customers,it also keeps them from going any where else. When you sign up Ron has a sales letter for you to send out to your customers.after seeing my results I would recommend you just send out to your top 20% to begin with.I sold 100 in the first 2 months.The way I keep track of it,when I sell one it goes under labor with no one attached to it.then when they use it I give the discount under labor. when I looked at the difference in labor profit its about 1% lower with car care club this year,but my gross profit parts and labor is up $3000 per month this year.You can also just raise your labor rate to off set it.