car care club

[rhopp]

Hi Wayne,

We’ve used the Cinron (modified to our specs) since about 2005.

http://www.cinron.com/CinRon.com/Marketing_Tools.html

http://www.cars4keeps.com/specials/car-care-club-card/ shows how ours

works.

We’ve sold 500 plus since then. Many Clients have purchased several,

at least one has bought five.

It’s been a great relationship builder, nice cash flow boost when sold

and has proven to lead to higher avg RO’s for us.

[cornerstone]

I have been using the car care club for about 2 years and I am very happy with it. It works best on your top customers it really brings the average Invoice up.Bottom feeders just use all the free stuff.Now I only offer to it to my better customers,it also keeps them from going any where else. When you sign up Ron has a sales letter for you to send out to your customers.after seeing my results I would recommend you just send out to your top 20% to begin with.I sold 100 in the first 2 months.The way I keep track of it,when I sell one it goes under labor with no one attached to it.then when they use it I give the discount under labor. when I looked at the difference in labor profit its about 1% lower with car care club this year,but my gross profit parts and labor is up $3000 per month this year.You can also just raise your labor rate to off set it.