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antifreeze/atf pricing?
With the proliferation of vehicle specific antifreeze and ATF’s, with more synthetic ATF and extended life antifreeze, jobber prices can be as high as $25 gal for antifreeze, and $8 for ATF. So do you mark these items like you would any other part, use list price, or a lower GP%? Let’s just use Dexcool and Dexron VI as examples. What do you charge? Buying by the barrel is not practical in my case, so gallon and quart prices please
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5 Replies
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We treat them the same as we do parts. Selling price is based on cost and a multiplier. Margins are a bit lower.
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what margin works best for you?
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Most fluid margins 40% to 50% (to be clear, NOT mark-up)
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thanks, you will note that I ask a lot of questions regarding pricing and margins. I have two objectives, first, to have a profitable price point, second, to be inline with industry norms. That is not to be excessively high or low. My prices tend to be on the high side for my immediate area, but low if you take in other areas of my state or the country. I like to know what others are charging so that I have both a benchmark and a good starting point.
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Dexron vi c. $7.33 s. $12.99
Merc V c. $5.26 s. $ $10.32
some fluids higher markup some lower like Nissan specific CVT fluid
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