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90%+ of Customers Who Complain About Price do it for One Simple Reason
THEY ARE BROKE (or in crappy shape financially in some way).
IT’S NOT BECAUSE OF YOUR PRICES.
You want money from them for something that is not fun, so they push back. You could lower your labor rate to $25 an hour, and they would still bitch about price if they don’t have the money.
If someone has $25,000 in their emergency fund and you give them a reasonably priced $3,000 estimate, they typically say, “OK, let me know when it’s done.”
Your prices only need to be reasonable and not ridiculously high.
Remember this next week when you hear the complaints. Think to yourself, “she probably has no money to do this”. But the good news is that almost everyone can get the money somewhere. Friend, family, employer, church, some government handout, their 6-figure nest egg they don’t want to dig into.
You are not the reason they are broke. You are trying to help them financially because: “It’s always cheaper to keep the car you’ve got”.
So, next time you or someone at your shop starts to discount something, slap them or yourself. Their finances are not your monkey to deal with.
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