I need my car fixed and you all fix cars. Why not just flip a coin? I
need a good reason (or two) to try you. What is that reason? If you
can’t easily come up with an answer, do a close examination of your
business and either find the answer or make the necessary changes so
there is an answer to be found. You need to be special in some way. Once
you figure out what that is, tell the world in everything that you do.