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Estimate Requests – Do You Let Them Die? – Sample Tip # 135 Premium Member Area
You received an estimate request by email or phone or someone just walked in and asked. You decided to provide one (good idea if handled correctly). So, now what do you do after they said “thanks”, but made no appointment? Do you call or email them one or more times over the next few days? If you do, at least some of them will respond and make an appointment since you are likely the only one to show interest and follow up. Remember, not everyone asking for an estimate by phone or email is looking for the lowest price in town.
#autoshopestimatefollowup
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2 Replies
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You received an estimate request by email or phone or someone just walked in and asked. You decided to provide one (good idea if handled correctly). So, now what do you do after they said “thanks”, but made no appointment? Do you call or email them one or more times over the next few days? If you do, at least some of them will respond and make an appointment since you are likely the only one to show interest and follow up. Remember, not everyone asking for an estimate by phone or email is looking for the lowest price in town.
#autoshopestimatefollowup
We have experimented with sending a follow-up email the day after the estimate is written. An email seemed less intrusive than a phone call. However, the results were anemic at best. If anyone has a system they use for this that is effective, I am all ears. We waste so much time creating estimates that don’t result in an appointment.
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I advise my clients to keep a log both for estimates and all incoming phone calls.
We follow up on these 3 days after the initial contact. We call to see if the customer did the work somewhere else. If they did we thank them for the opportunity to have them as a customer and tell them we would like the opportunity to serve them in the future. If not then we talk to them again about the reasons why they should do business with us and try to get them in again.
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