For far too many shops the answer is “Not very well.”. If you have a website (and you certainly should), someone needs to go through it end to end once a month and test the most popular items weekly. Does the scheduling feature work right? How about the contact form? Are there any broken links? Is the information up to date? There is nothing quite like a “Get ready for Winter” promo in March that expired three months ago to make you look less than brilliant to a potential customer. I’m guessing that a lot of readers are checking their sites right about now!
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