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If You Think Your Shop is a Business, This May Surprise You
If You Think Your Shop is a Business, This Article May Surprise You Most shop owners begin their careers as technicians, and eventually buy their first shop. These are often the people that feel they own a business, when in reality, it’s the furthest from the truth. Consider this… When most past-technicians open their first…
PODCAST: Understanding Consumer Behaviour through Price Transparency
Jill Trotta Vice President, Industry Advocacy and Sales RepairPal, discusses pricing transparency and reiterates the fact that it is not going away. Every shop owner should understand this and never let this disable them in any way. If you happen to have a friend who is struggling with pricing, let them listen to this episode…
Episode 61- Which Word Tracks Are You Using? – VIDEO – 16 Minutes – Jeff Cowan
PODCAST: AJ Nealey: Living the Dream. Turned His Vision Into His Reality.
AJ Nealey from Nealey’s Auto Service in Edgewater, MD shares a bit of his legacy as a racer but concentrated on the transformation he made from a one bay shop at home to a 9 bay facility. This is a story for a movie of the week. It comes with guts, risk, and reward. All…
PODCAST: The Value of a Professional HR Support Company
OK Let’s Talk HR and Professional Employer Organizations (PEO). The Academy team includes Kevin & Lisa Eckler, Foreign Car Specialists, Poughkeepsie, and PEO specialists; Jim Belliveau, from Acadia HR and Greg Bauer, from ESC Employer Services. Episode Link HERE. Shop owners Kevin and Lisa Eckler brought me this topic because it has made a huge…
PODCAST: Managing a Negative Online Review
The Academy panel will go over a 5 step process and go above and beyond by sharing their personal experiences. Listen to the podcast HERE. So you got a “NEGATIVE” Review now what? Here is a 5 step process we are going to discuss: 1/ Two negatives don’t make a positive, 2. Find out what…
Episode 59 – The Most Expensive Service Advisor / Writer Training – Jeff Cowan
#servicewritertraining
PODCAST: Barry Barrett – Book Review – Never Split The Difference by Chris Voss
Barry reviews and shows the principles of the book by Chris Voss and Tahl Raz called “Never split the difference – Negotiating As If Your Life Depended On It”. Barry covers the premise of the book that builds a foundation for negotiation on the basis of understanding the other party through empathy and active listening…
Episode 58 – Are You Fixing or Masking the Problem? – VIDEO – Jeff Cowan
PODCAST: Catering to the Millennial Customer
We are talking with three millennial aftermarket successors, they are each involved in the family service business. The panel: Lauren Anderson, Victory Auto Service & Glass Minneapolis, MN, Jacquie Hower, from Zimmerman’s Automotive, Mechanicsburg, PA, and Carley Paiva, Elite Auto Repair in Warwick, RI. Listen HERE. The ladies talk social media, transparency, that millennials have…