Training - Webinars, Podcasts, Videos, Events
PODCAST: Building a Reputation Online
Back in the day where yellow pages, print ads, billboards and TV rule the marketing world, now it is almost irrelevant. It is not completely gone but it will be. We are experiencing an influx of all digital marketing. Marketing technology, Influencers and Data Science now rule the marketing scene. We are observing demographics, page…
PODCAST: The Importance of Third Party Credentialing
The Importance of Third Party Credentialing and Having a Learning Culture in Your Business. Link to the episode HERE. You are a professional in the automotive service aftermarket. You know your stuff, you are smart, accomplished. You put your knowledge to use every day. Ever decide to have a third party provide you the professional…
PODCAST: Improving Employee Loyalty
Fuel your engine today with our discussion on Improving Employee Loyalty with my shop owner panel Donnie Hudson from Troy Auto Care in Troy, MI, Roy Foster from Roy Foster’s Automotive in Reno, NV and Steve Finzel from Finzel’s Master Tech in Terre Haute, IN They’ve built a family culture in their shops and you…
PODCAST: Foundational Marketing Techniques – There Are No Silver Bullets
Brian Walker co-owner of Shop Marketing Pros explains that there is no silver bullet to marketing. He shares thirteen Foundational Marketing Tactics and is determined that your marketing is consistent and when business is good, keep marketing and when it is bad, keep marketing. Marketing requires patience. It takes times to build momentum Link here…
Episode 66 – What It Takes To Be A Great Service Advisor – VIDEO – Jeff Cowan
PODCAST: Recruiting Students to Discover a Career in Automotive
Enjoy some great new ideas and real-world issues as I welcome Seth Thorson, shop owner, Eurotech, Brighton, MN. Seth created a $25,000 endowment for automotive careers. We discussed in episode 340, David Macholz, Academic Chair of Suffolk County College – Automotive Technology and Aaron Dalton, Coordinator- School to Career Programming at the North Kansas City…
PODCAST: Family Succession Part 2 – Parents on their Daughters Succession Plan
Welcome to the second installment of Family Succession. Learn how parents mold and develop their children to take the helm of the company after they retire. Hear the discipline, methods, and strategy each owner is using as they embark on this important journey of succession. Listen to the episode HERE. I’m with Judy Zimmerman Walter,…
PODCAST: Find The Time and Make the Sacrifice to Attend Training. Trainers Do!
Dave Hobbs travels the country training technicians for Delphi Technologies. His participation in the industry is without rival. He has a strong message for you about training venues, hands-on and the sacrifice that all aftermarket trainers make in their lives to bring you training. All he wants is to have you come to class when…
PODCAST: Business Coaches Lab – Improving Shop Efficiency
Look forward to tactics like knowing your techs gifts or strengths, remove obstacles, make process improvement a rule, minimize interruptions, if your techs aren’t efficient to find out why. There are so many factors and our coaches do a great job of exposing some key components for improving efficiency in your bays. Episode link HERE. The…
PODCAST: A Convo with ASA’s new Executive Director, Ray Fisher.
We have an aging workforce that is driving the industry to make some difficult decisions. The demands to adapt to the rapid growth of technology and advancement are factors that 10 years ago were non-issues. Training and personal networking are the norms today. Ray Fisher shares his years of association experience and his plans for…