[Katie Raia]

Thanks Tom! That was my initial thought about the friendly competition too but after a few gripes from the advisors I thought I’d check to make sure I wasn’t being unfair. I appreciate your response.

[Katie Raia]

I’ve tried to use Adwords, but keep getting stopped by their trademark terms. My shop specializes in just Land Rover, and they have every brand specific word trademarked. 
Adwords support wont tell me if it’s the search term, or something in my business description that is causing my account to fail to meet requirements.
At one time I was able to get things moving by changing my business description from “independent Land Rover specialists” to  “independent land rover specialists” – Think the change in caps was only a short term fix. Down side is I don’t know if that is the current issue.

Any input?

Jeff Corwin,

In my experience, you don’t need to reiterate what brand you specialize in, in order to have a successful Adwords campaign. We also specialize in Land Rover (along with other British makes) so we deal with the trademark issue often. My advice would be to eliminate all labels of Land Rover within your ad itself while still setting your search terms using “land rover repair,” “range rover repair,” etc. Use you tagline or some reason why you stand out from the rest intsead. We have been quite successful with Adwords using this method. If a person searches Google for Land Rover repair your ad will (hopefully!) show at the top and once they click through to your site it will be apparent that you service land rovers.