Guest Posts
Building Shop’s Culture by Taking Employee to Lunch – Tip – VIDEO 1 Minute
Marketing Buzzwords and why They are Important to Your Shop
Defining Common Marketing Terms If you’ve been involved with your auto shop’s digital marketing at any point, you may have heard a few confusing acronyms getting thrown around, like PPC, SEO, NAP, and GMB. There are other terms, too, like keywords, mobile-responsive, and social. What exactly do all these things mean? Here’s your guide to…
Success or Struggle: Are You Inspired or Stuck?
Success or Struggle: Are You Inspired or Stuck? By Chasidy Rae Sisk In the auto repair industry, it’s common for one shop to struggle to keep up with their workload, while a shop down the street struggles to keep the lights on. Maylan Newton of Educational Seminars Institute (ESI), addressed this dichotomy on Jan. 12th…
Chris Cotton and Shop Tour with Tiffany Scherado [AW 061] – VIDEO 32 Minutes
Guest host business coach Chris Cotton from Auto Fix – Auto Shop Coaching speaks to increasing shop productivity and the Virtual shop tour with Tiffany Scherado from Lifetime Transmissions, Broken Arrow, OK. The trivia question: If you own a Ford Pick-Up or a Honda Civic, what statistic are you part of?
Play the Long Game [THA 231] – AUDIO 41 Minutes
Audio Link How do you “Play the Long Game?” Are you making an effort every single day or do you tend to coast when things are going well? Forecasting the future should always be on your mind with fresh ideas and plans in place to get there. In this episode, my panel shares their ‘long…
Golf Cart Gold Mine [RR 655] – AUDIO 27 Minutes
Audio Link Have you ever thought about small engine repairs in your shop? It’s time to think outside the box and learn from this unique business opportunity Mark Roepke stumbled upon. It’s a lesson to all of us that you need to constantly be adapting and grow in different ways. Golf Carts anyone?
When You Gamble with Your Time, You Chose Your Destiny
The year 2021 will be the year of the individual. The individual will define their destiny and the individual will gamble their time wisely. If we have learned anything at all in 2020, it is that our time is precious. Working from home, required us to manage our time with a personal responsibility many had never experienced…
Leadership Part 3 with Mike Davidson [RR 654] – AUDIO 38 Minutes
Audio Link This 5 part leadership series is meant to motivate, inspire and hopefully bring new processes to light that you can implement into your business and role as a leader. Use each episode to create your own leadership map and goals. Mike Davidson breaks down the most important aspects of leadership to make it…
Scott Brown and Virtual Shop Tour with Aden at McDonnell’s ATS – VIDEO 35 Min.
Guest host shop owner Scott Brown from Cardinal Shell, Springfield, VA speaks to his new shop for high tech repairs only and the Virtual shop tour with Aden McDonnel from McDonnell ATS, Livingston, MT. The trivia Challenge: Harley Earl designed the La Salle in 1927, the beginning of a trend towards lower and wider cars.…
Second in Command: A CEO Perspective [THA 230] – AUDIO 41 Minutes
Audio Link As your business continues to grow and perhaps you add a few more locations, or you want to work on your job as the visionary, it’s a natural progression to start brainstorming who you’re second in command will be. Why is it important? What qualifications and qualities do they need to possess? How…