Guest Posts
8 Important Tools Every Service Advisor Needs in Their Toolbox
8 Important Tools Every Service Advisor Needs in Their Toolbox As is true with the top techs, the top service advisors in America need a number of tools in order to succeed. Here’s a list of important tools you can provide to your advisors that will help them maximize sales, customer satisfaction and your shop’s…
Auto Repair Sales Process
The sales process is a step by step definition of the phases involved in earning business. The process is intended to define the approach to acquiring new customers but many of the phases are applicable for repeat business as well. From prospecting through preparation for initial contact to needs assessment to presentation, completing the sale…
7 Tips on Delivering Extraordinary Service
7 Tips on Delivering Extraordinary Service Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your shop, which is certainly important, but the value of your new customers diminishes if you’re unable to keep them coming…
Marketing to Women – Waiting For Your Cat to Bark?
In their book, Waiting For Your Cat to Bark?, co-authors Brian & Jeffrey Eisenberg help marketers understand how to deal with the reality that the customer is in control. They suggest becoming your own customer and going through your own shop customer process. Pretend that you’re a prospect just at the beginning of a purchase,…
3 Point Auto Repair Marketing Cycle
The 3 Point Automotive Repair Marketing Cycle The marketing cycle can be looked at in a number of ways from a simple view of three phases to twelve or more. Following is a three phase cycle that starts with attracting business, followed by establishing relationships then retaining customers through long term relationship building. At…
8 Pay Program Tips That Generate Happy Technicians
8 Pay Program Tips That Generate Happy Technicians In the coming years, no component of your business will be more critical to your success than the caliber of the people who work with you. In order to hire and keep superstar employees at your shop, you need to have pay programs in place that ensure…
4 Tips on Hiring the Best People – Video
#autoshophiringtips
5 Excellent Hiring Tips for Auto Repair Shops
Tips on Hiring the Superstars in Competitive Times One of the single greatest challenges shop owners face today is finding and hiring the superstars. Regardless of whether you are looking to hire technicians or service advisors, here are some tips that will help you hire the stars. 1. Accept the fact that with rare exception,…
The 6 Rules of Maximizing Customer Retention
The 6 Rules of Maximizing Customer Retention We all know that there are many things you can do when it comes to customer retention. Follow-up calls, sending out service reminder notices, ongoing advertising campaigns that keep your name at the top of the customer’s mind, and scheduling the next visit at the time of car…
Increasing from 1.6 to 3.0 Hours Per RO – Interview with Lisa Spinder, Training Manager, Planet Auto
Increasing from 1.6 to 3.0 Hours Per RO – Interview with Lisa Spinder, Training Manager, Planet Auto 17 minute video interview Click here to watch #Averagehoursperro