Guest Posts
Four Interviewing Tips that will help you the Hire Superstar Techs
Four Interviewing Tips that will help you the Hire Superstar Techs We all know it’s getting harder and harder to find the superstar techs, but finding those stars is just the beginning. Once found, you need to interview them like a seasoned pro. Here are some interviewing tips that we share with our Elite Coaching…
6 Tips on Generating More Repeat Business
6 Tips on Generating More Repeat Business In the world of auto repair, one thing is for certain: Every shop in your community has their eye on your customers. So in order to keep your customers, there are a number of things you will need to do. Here are 6 tips that will bring you…
Inbound Marketing Strategies for Automotive Repair Shops
Inbound marketing is a term that refers to a marketing method based on providing value and building relationships over time. Conversely traditional marketing or advertising is referred to as outbound marketing. Inbound marketing information can be shared a number of ways with the most prevalent being email and website. Inbound messages should be short enough…
Your (Shop's) Season is Not Defined by One Race
Start Your Engines! There are certain phrases, that when spoken, everyone knows what the phrase is related to. One of the most famous statements is, “Gentleman, start your engines!” Anyone who has heard that statement realizes it relates to the world of auto racing. The statement is the signal that things are about to happen.…
5 Keys to Increasing Your Shop’s Service Sales
Looking to improve your service business? Here are 5 practices used by many of the most successful shops in America to dominate their market. #1. Generating New Customers The top shops realize that auto repair and service is a community-based business. With that said, I advise shops to invest at least 50% of their advertising…
The Connected Car – Part 1 – Video Discussion
An Ethics Checklist for Shop Owners
An Ethics Checklist for Shop Owners Every shop owner has a number of important responsibilities. First and foremost, they are responsible for setting the goals of the company and hiring the right people. They are also responsible for creating the plan, managing their employees and ensuring the success of the company. But there’s another major…
Three key Points Regarding Auto Shop Websites
A well-constructed website can be critical to the success of an automotive repair business. There are many factors that contribute to the effectiveness of a website but they all boil down to being found and connecting with prospective customers when they visit the site. An effective website will communicate the benefits of doing business with…
The Power of Morale in Your Shop
Morale – the inner positive pool of energy that flows outward through a demonstration of behavior designed to create an impactful presence of value. How important is that powerful pool of positive energy to the environment of any organization? Morale is a larger part of what keeps an organization focused on quality; it is what…
The local garage is alive and well; four generations deep
Four minutes with George from Zaloom’s Auto Repair in Staten Island, NY https://www.christianitytoday.com/thisisourcity/newyork/yes-im-mechanic.html #Zaloomauto