Guest Posts
Podcast: Barrett & Ziglar-Sales & Personal Improvement
Barry Barret, Director of Training at RLO and a Ziglar Legacy Certified Coach and Tom Ziglar, CEO of Ziglar Inc. bring their personal improvement passion as it relates to all automotive aftermarket professionals. LISTEN HERE. We talked about ‘The Wheel Of Life’, The fastest way to success is to replace a bad habit with a…
5 Telephone Tips That Will Increase Your Shop’s Sales
5 Telephone Tips That Will Increase Your Shop’s Sales With your shop facing so much competition, you need to make the most of every opportunity that you have at your disposal to generate more sales. Follow these 5 tips to convert more first-time callers into happy customers. 1. While your competitors are trying to sell…
Academy: Managing a Negative Online Review
Peer panel discussion: https://youtu.be/ZR5p-hpRVtg
Market Differentiation Strategies in Automotive Repair
Market Differentiation Strategies in Automotive Repair Differentiation strategies focus on developing and promoting offerings that set a business apart from the competition. Employing this type of strategy can have an impact on customer acquisition as well as retention. Delivering things that are unique in the customer experience will elevate satisfaction to a higher level. Differentiation…
A Step-By-Step Guide to Learning from Your Customers
A Step-By-Step Guide to Learning from Your Customers As business owners, our best teachers will always be our employees and our customers. They understand many components of our businesses, and in most cases, they really do care about our success. Learning from our employees is relatively simple. All that we need to do is pay…
Guide for Hiring the Superstar Service Advisors
Guide for Hiring the Superstar Service Advisors If you want to build a successful auto repair business, you will need to have a number of things in place, yet nothing is more important than having service advisors who can sell in a professional and ethical way. In today’s competitive environment you’re seeing vehicles less frequently,…
Customers Bringing Their Own Parts
The Customer That Wants to Supply Their Own Parts You don’t have to be in the auto repair business long before a customer asks you if they can supply their own parts. Although there is no one technique that will work in every case, here’s one approach you may want to consider. First of all,…
Shop Owner Burn Out vs. Flame Out
Steve came to me at the conclusion of my program, and I could tell by the look in his eyes something was wrong. He stood there pondering how he was going to say what his emotions were struggling to understand. Finally, he took a deep breath and said, “I’m tired! Oh, I don’t mean I’m…
Running a Paperless Automotive Repair Shop
Running a Paperless Automotive Repair Shop In many automotive repair shops today the use of paper has been reduced to a significant degree. Using paper contributes to decreased productivity as many actions are duplicated. When something is first written on paper then entered into the computer it is being done twice. In addition to duplication…
The Top 7 Reasons Why Most Auto Shops Fail
The Top 7 Reasons Why Most Auto Shops Fail Over the years I have had the opportunity to work with many of the top shop owners in America, and I have met thousands of owners who are living from day to day, and then unfortunately fail. There have been a lot of discoveries along the…