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window on wheels newsletter
any one here using Window on Wheels newsletters as part of your marketing? are you happy with the results?
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2 Replies
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we have been using it for about four years. we use it as a customer retension tool. we have been putting coupons in the news letter for $10 off labor, $10 off a trans service, etc;. we have gotten customers to get a service offer done because of the coupon. i would like to send it every month to my top 30% customers but they only do every three months. i was worried at first because it is all “automotive” but i get a good feedback about the newsletter from most of my customers.
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well I tried it and while I and my customers like it, I think I am going to discontinue, I am the only shop in a town of 700 and everyone now knows Im here, frankly the return Im getting for the cost doesnt pan out, and its a quarterly pub, wish it were monthly, that way if an offer didnt work, I wouldnt have to wait so long to change it up.
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