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That’s as clear as mud! (Sample Tip from Premium Members Area)
Your marketing messages should be immediately and abundantly clear to everyone. Try them on your kids. If they say: “Huh?” then rewrite it until they get it the first time. How often do you read an ad a second time because you are not sure exactly what it means? Those ads are not very good. They frustrate and confuse people. The same goes for all of your customer communications. Make all of your messages simple and crystal clear.
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